Partner Spotlight: Red is the New Black


Wearing Red and Saving Lives

Wear red if you want to make an impression. Get everybody you know to wear red if you want to start a movement.

Renown Health employees participate in Wear Red Day
Every year, Renown Health employees participate in Wear Red Day to remind patients, coworkers, family and friends of our commitment to fighting heart disease.

National Wear Red Day is Friday, Feb. 7. And it’s your chance to rally others to wear red, showing a commitment to fighting heart disease, the No. 1 killer among women. According to the American Heart Association (AHA), everyone should know why Women Go Red.

Wear Red draws attention to a disease that claims the lives of nearly 500,000 American women each year. Because many still believe heart disease affects more men than women, dressing in red helps spread the message that healthy lifestyle changes can also save the lives of women.

Wearing red on the first Friday in February has become cultural for many, including Renown Health employees. “It’s our way of reminding our pHatients, coworkers, family and friends we are committed to fighting heart disease,” says Renown Health Vice President Phyllis Freyer, and AHA Circle of Red member.

Renown is also a major sponsor of AHA’s Go Red For Women Luncheon, bringing together hundreds dressed in red to hear inspirational messages and enjoy heart-healthy booths on Friday, March 7
from 10 a.m. to 1:30 p.m. at Atlantis Casino Resort Spa.

“We see Wear Red Day as a kick-off to Go Red,” explains Freyer. “It gets people to mark their calendars and buy their tickets to attend an event that will inspire them to improve their health while raising money for a great cause.”

AHA offers other ways to make the most of Go Red Day:

  • Announce plans for your Go Red effort as far ahead as possible.
  • Sign up to get downloadable resources such as flyers, posters, mail templates, fundraising kits and other items to hang up or hand out.
  • Send invitations and follow up with reminders.
  • Plan ahead for a speaker like a cardiologist or heart disease survivor.
  • If you serve food, think heart-healthy and red.
  • Hand out heart health guides.
  • Consider activities like heart-healthy cooking demos or free blood pressure checks.
  • Give attendees a participant certificate and provide tax receipt forms for cash donations.
  • Ask those who can’t attend to donate online.